Choose Ontario
A research and design project for the development of Foodland Ontario, which is a promotion program by the Ontario Ministry of Agriculture, Food and Rural Affairs. The purpose of this project is to rebrand the design campaign for Foodland Ontario by addressing the issues of branding, defining core values, designing the logo, developing taglines, and positioning the campaign. The rebranding process will continue in the realms of core communications, marketing and promotions, as well as packaging and display. Also, by establishing a web presence, the various benefits, whether economical or environmental, of Ontario-grown food will be better advertised.
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